Post by account_disabled on Jan 23, 2024 7:01:20 GMT
Influencer marketing is a brand's collaboration with thought leaders to promote the brand through our blogger's loyal audience. Influencer marketing is a brand's collaboration with thought leaders to promote the brand through our blogger's loyal audience Influencer marketing for the brand I want to share with you what, according to my observations, influencer marketing is in reality and what importance it has for the brand. I want to share with you what, according to my observations, influencer marketing is in reality and what importance it has for the brand Influencer marketing is an indicator of "maturity" of the brand. This means that you as a brand or the brand you work with are ready to hear feedback from your target audience, unlike traditional media such as TV advertising, radio, where a brand shares information with its audience but does not receives feedback and does not know what the CA really thinks about the brand. Influencer marketing provides an opportunity to receive feedback from the target audience. It is important for a brand to be ready to respond "ecologically" to feedback, because we know that people tend to share negative experiences more often than positive ones.
Therefore, the brand, going to such platforms as Instagram, TikTok, should be C Level Executive List ready to hear the truth about its product, correct mistakes and give CA feedback about its conclusions. Therefore, the brand, going to such platforms as Instagram, Tiktok, should be ready to hear the truth about its product, correct mistakes and give CA feedback about its conclusions Unfortunately, in Ukraine, brands are not yet ready to accept influence marketing. A year ago, we observed a story with feedback from one of the brands. It was not "environmentally friendly" enough and in response caused an even greater storm of discussion and emotions in social networks. It's great that there is excellent communication on the brands' side that addresses CA requests. It is through such feedback that a brand can rebuild loyalty or return it. It is also the willingness of the brand to accept and hear bloggers' rejections. Even top brands can get such rejections. But you also need to be ready for this and accept it normally.
Another important insight for those who are starting to work with influencers or are going to start working with them. Remember that this is very difficult, but interesting work. Of course, there are successful cases, but do not be discouraged if you encounter difficulties in this type of advertising. I will explain why it is difficult to work with bloggers. In traditional media, you have a client who is king and god to you. And there is a contractor. I will explain why it is difficult to work with bloggers. In traditional media, you have a client who is king and god to you. And there is a contractor Most likely, you choose reliable contractors who can lend a shoulder at the right moment. Also, you can always refer to the contractor's contractual obligations to justify his low-quality or unqualified work with payment. Or change the contractor. And here is how an illustration of working with influencers looks like. Y
Therefore, the brand, going to such platforms as Instagram, TikTok, should be C Level Executive List ready to hear the truth about its product, correct mistakes and give CA feedback about its conclusions. Therefore, the brand, going to such platforms as Instagram, Tiktok, should be ready to hear the truth about its product, correct mistakes and give CA feedback about its conclusions Unfortunately, in Ukraine, brands are not yet ready to accept influence marketing. A year ago, we observed a story with feedback from one of the brands. It was not "environmentally friendly" enough and in response caused an even greater storm of discussion and emotions in social networks. It's great that there is excellent communication on the brands' side that addresses CA requests. It is through such feedback that a brand can rebuild loyalty or return it. It is also the willingness of the brand to accept and hear bloggers' rejections. Even top brands can get such rejections. But you also need to be ready for this and accept it normally.
Another important insight for those who are starting to work with influencers or are going to start working with them. Remember that this is very difficult, but interesting work. Of course, there are successful cases, but do not be discouraged if you encounter difficulties in this type of advertising. I will explain why it is difficult to work with bloggers. In traditional media, you have a client who is king and god to you. And there is a contractor. I will explain why it is difficult to work with bloggers. In traditional media, you have a client who is king and god to you. And there is a contractor Most likely, you choose reliable contractors who can lend a shoulder at the right moment. Also, you can always refer to the contractor's contractual obligations to justify his low-quality or unqualified work with payment. Or change the contractor. And here is how an illustration of working with influencers looks like. Y